Marketing & Sales Support

Marketing Support Services include:

Campaign Strategy Support

Accurately identify target markets
Facilitate a SWOT analysis to help understand strengths and weaknesses and anticipate opportunities and threats (typically priced as a stand-alone project with prices determined by the size of the company)
Design a marketing strategy based on specific growth objectives and sales goals
Articulate your story based on your company’s strengths and your markets’ needs
Build a marketing campaign calendar that includes multiple delivery platforms, including social media, emails, webinars, blogposts, newsletters, and articles and white papers

Marketing Materials

Digital ads using your logos and colors designed for use with multiple delivery platforms
E-blast ads and messaging
Email messages
Original articles and blog messages with your company’s branding
Re-branding of articles and blog messages from Current Consulting’s extensive archives
Original newsletters featuring your company’s branding
Re-branding of Current Consulting monthly newsletters: Current on State Drug Testing Laws and Current Compliance
Social media messaging with original content and digital ads

Writing

Social media messaging with original content and digital ads
Re-use of Current Consulting articles, white papers and blogpost messages with or without your branding
Presentations, including slide decks
Content for digital ads and other marketing materials
Ghost writing
• We write articles that you use bearing your name or your company name shown as the author
• We write articles about your company, services/products, personnel

Webinars

Webinars either presented on your webinar hosting platform or sponsored by your company using Current Consulting’s webinar platform
Webinar hosting and management includes:
• promotion materials and invitation outreach
• day-of facilitating
• CEU credit offerings and certificate management
• management of all other services needed for a successful, recorded webinar presentation

Industry & Marketing Research

Sponsorship of one of Current Consulting’s two annual surveys, which includes input into the development of the survey questionnaire and shared branding with co-sponsors
Full-length customized surveys of providers and/or employers and other buyers
Market and industry research based on original research and/or gathering of existing data. Includes:
• Comprehensive data research
• Competitive research analyses
• SWOT analyses

Sales Support

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